URU is an international jewelry brand specializing in modular storage boxes, inspired by the design of English watches and vintage jewelry and medicine boxes from the 15th century. The brand allows individuals to personalize their own boxes, offering custom engravings and adjustable internal layouts tailored to their needs. While URU features a range of pre-designed collections, it also provides the flexibility to create a box that meets specific customer preferences. Each piece of jewelry is a unique creation, crafted exclusively for the customer by top artisans in the industry.